Question:
What is WMA?
Answer:
Windows Media Technologies is the umbrella name for the products, product
components and services from Microsoft that give you the ability to create,
deliver, and play streaming files in the Advanced Streaming Format. The primary
components of the Windows Media Technologies are the Windows Media Tools, Windows
Media Services streaming server, and Windows Media Player. These provide an
end-to-end solution for streaming multimedia, from content authoring to delivery
to playback.
The music industry is at the forefront of the digital media revolution. Microsoft
is delivering key enabling technologies, and working closely with the music
industry to assist in the deployment of high quality, music promotion and secure
distribution. Windows Media addresses the needs of the music industry, offering
features to increase the number of listeners, protect and distribute content,
and allow for widespread compatibility with other digital consumer devices,
all while providing CD-quality playback in crystal clear Windows Media Format.
A recent study has shown that Windows Media audio files(WMA) have the same
quality as CDs at only half the size of comparable MP3 files. What does
this mean? Downloads take half as long. PCs and portable devices can store twice
as much music with the same amount of memory. For device manufacturers, where
memory tends to be the most expensive part, this means significant cost savings
that can be passed along to consumers. Leading music labels such as Sony, EMI,
Warner Music Group and BMG already recognize the superior quality of Windows
Media. Top independent record labels including TVT, Entertainment Boulevard,
Launch, House of Blues, Liquid Audio, Intertainer, and ICast also encode their
content in the Windows Media format.
Related :
|
